12/15/2023 0 Comments Townships slavery in south africa![]() We started asking ourselves, ‘Why is that so difficult?’ Humans are able to fly to the moon. “After speaking to friends in the developing world, we got a clearer picture of what is really needed: reliable and cheap access to electricity. “The initial idea for PARC was born while competing in the Hult Prize,” explains co-founder and current Masters in International Business student Julian Schildknecht. The team behind PARC want to drive change in developing economies through an innovative idea that aims to solve two problems with one solution: bringing electricity to residents of South African townships while also creating live, authentic, and impactful content for the companies helping to fund the initiative through their CSR budget. Step in PARC, a social business that found its start in the Hult Prize. However, it’s not unusual for companies to allocate a big CSR budget without ever seeing concrete evidence of how their money has been spent for the better. Corporate social responsibility (CSR) is a vital marketing ingredient for big businesses: it’s a way of showing their current and prospective clients how they make a positive impact on the planet.
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